The effect of product innovation, CSR, environmental sustainability and technology innovation on firm performance: a mediated moderation model
نویسندگان
چکیده
The importance of product innovations has increased to the centre priorities at every level firm organisational structure. This study examines possible links between innovation, environmental sustainability, and CSR with performance (FP) relationships in Malaysian fashion industries. research employed sustainability (ES) as a mediating variable. We also examine how technology innovation (TI) affects link ES FP moderator. First, we collected data from 310 respondents working industry Malaysia using survey instrument arrive conclusions. Furthermore, managers were chosen responders because their crucial role firm’s strategic growth. Moreover, is only firms registered on Bursa Stock Exchange. In addition, for this obtained February August 2022. Then used structural equation modelling (SEM) analyse data. scales’ validity reliability rigorously examined, both found acceptable. According study, (PI), CSR, each directly influenced FP. concluded that variable moderator positively affected
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ژورنال
عنوان ژورنال: Ekonomska Istrazivanja-economic Research
سال: 2023
ISSN: ['1848-9664', '1331-677X']
DOI: https://doi.org/10.1080/1331677x.2023.2180417